Space Station

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TIMELINE

July 29 - December 25, 2025

ROLE

Brand Design

TOOLS


TOOLS
TOOLS

Figma

Illustrator

Nano Banana

TEAM

Just me!

/ About the project

Designing a nocturnal sanctuary cafe for the night-owls.

Developed for the ilovecreatives Graphic Design Course, Space Station is a concept cafe designed to feel "most alive at night". Moving away from the typical morning coffee rush, I built a brand for those who seek stillness after dark, using a futuristic, space-inspired visual language to create a comforting retreat within the "quiet vastness of the cosmos".

/ About the project

Designing a nocturnal sanctuary cafe for the night-owls.

Developed for the ilovecreatives Graphic Design Course, Space Station is a concept cafe designed to feel "most alive at night". Moving away from the typical morning coffee rush, I built a brand for those who seek stillness after dark, using a futuristic, space-inspired visual language to create a comforting retreat within the "quiet vastness of the cosmos".

Neon-drenched logic: A palette built for deep-space atmosphere.

To capture a "mystic and fantasy-like" feeling without feeling cold, I developed a palette anchored by Nebula Violet and Dark Matter Purple. Combined with the Söhne Breit typeface, the identity strikes a balance between retro-futuristic energy and human warmth, perfectly reflecting the quiet, adventurous spirit of the galaxy.

Closing the loop between digital storytelling and physical touchpoints.

I designed the Space Station social feed to be more than just marketing; it’s an extension of the cafe’s physical atmosphere. By featuring my custom packaging and signature "potions" within a curated Instagram grid, I ensured that the nocturnal "vibe" remains consistent whether a customer is scrolling through a "Today's Album" post or an Alien Financier.

Designing a nocturnal sanctuary cafe for the night-owls.

The final Space Station identity was forged through a rigorous feedback loop within the ilovecreatives community. To capture the perfect "night-owl" atmosphere, I navigated a massive landscape of inspiration—testing dozens of typography combinations, neon-drenched color palettes, and retro-future visual references. This process of constant peer critique and iterative testing allowed me to move past obvious tropes and land on a brand system that feels uniquely nostalgic yet undeniably futuristic.
Developed for the ilovecreatives Graphic Design Course, Space Station is a concept cafe designed to feel "most alive at night". Moving away from the typical morning coffee rush, I built a brand for those who seek stillness after dark, using a futuristic, space-inspired visual language to create a comforting retreat within the "quiet vastness of the cosmos".

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